The Straight Edge, Inc. designs and produces educational placemats, educational puzzles and interactive children's books.
(Click here for the story of The Straight Edge.)

Parents' ChoiceParents' ChoiceTCACreative ChildNational Parenting CenterParenting Magazine Dr.Toy 1995 Dr. Toy 2000 Dr. Toy 2003 Dr. Toy Smart Dr. Toy 1998Oppenheim

The Straight Edge, Inc.

  • Dr. Toy Recognition of Excellence Award/Toy Manufacturer, 2003

 

Read a Mat®

  • Creative Child Magazine Best Toy of the Year, 2007 - Good Habits Read a Mat
  • Creative Child Magazine Preferred Choice Award, 2007 - Happy Teeth Read a Mat
  • Dr. Toy Best Products Winner, 2007 - A Day at the Beach Read a Mat
  • Dr. Toy Best Classic Products, 2003—Read a Mat Eat and Learn -ALL
  • Parents’ Choice Gold, 1993—I Can Set the Table Read a Mat
  • Parenting Magazine Mom-Tested Award, 2005—I Can Set the Table Read a Mat
  • Dr. Toy 100 Best Children’s Products, 2000—Community Garden Read a Mat
  • Dr. Toy 10 Best Socially Responsible Products, 2000—Community Garden Read a Mat
  • Dr. Toy 100 Best Children’s Products, 1995—Hieroglyphic Encoder, USA Read and Hear a Mat

“Read a Mats...taught nearly a generation of children their ABCs and their 123s—all while eating their oatmeal.”—Mary Frost, Brooklyn Daily Eagle

“…Read a Mat, the educational place mat that is becoming a fixture of modern childhoods.” —Carol Lawson, The New York Times


 

Inside-Outside Puzzle®

“Children will enjoy the eye-catching graphics, which are complemented by simple, step-by-step explanations that describe how steam powers a train or how a fire truck uses water to fight fires.” —Small World magazine

“Both children and parents loved the inside/out pieces which allowed them to find out what’s inside a fire engine and how it works.” —National Parenting Center


 

Rub a Dub Book™

  • Dr. Toy Best Children’s Vacation Products, 1998—all Rub a Dub Books
  • Dr. Toy 100 Best Socially Responsible Products, 1999—Wheels on
     the Bus
  • Dr. Toy 100 Best Children’s Products, 1999—Wheels on the Bus

“[Wheels on the Bus] is a washable book that allows the child to sing along with a popular song. Your child will press the melody over and over again and learn the verses. It can be taken into the bath or swimming pool, or washed by hand. It is inexpensive and a great gift.” — Steveanne Auerbach, Ph.D (Dr. Toy)


 

Story in a Box™

“The characters can come to life in the hands of a child.”—Steveanne Auerbach, Ph.D (Dr. Toy)


 

Abigail’s Adventures

  • Dr. Toy Smart Play/Smart Toy Award, 2005—all 3 books in series

“These unique stories-in-a-box have a lot of lasting value. They will help your little one to gain self-confidence while facilitating role-playing.” Steveanne Auerbach, Ph.D (Dr. Toy)


 

Jack and the Beanstalk with Jack's Bag of Beans